As you’ve probably heard before, the modern consumer no longer uses a phone book to search for the products and services they are interested in. They are using the various search engines, such as Google, Bing or Yahoo via their PCs, laptops, tablets, and smartphones. They are also searching through the many social media platforms, such as Facebook, Twitter, Google+ or Foursquare. They are reading consumer reviews from their peers on Google+ Local, Citysearch, Yelp, or other consumer review sites to see who is trustworthy; and they get their driving directions from Google Maps.
Meanwhile, these same consumers are using their DVRs to skip through television commercials, are installing ad filters to remove affiliate displays from their web experience, and are psychologically filtering out everything else.
The idea that someone’s attention can be interrupted in order to deliver an effective marketing message is going out of style, because it is clear that interruption marketing is becoming less and less effective. For the first time since radio there is a scalable alternative, inbound marketing. Inbound marketing is the most effective type of marketing as it puts your message in front of the consumer when they are ready to buy.
Who Are We?
Our own internet marketing experience started in 1998 with our personal struggles and victories operating our own eCommerce websites. Back then Infoseek, Alta Vista, and Yahoo were the only major search engines.
Since that time, we have developed and honed abilities that have allowed us to greatly improve visibility in the search engine results, acquire and retain social media and email subscribers, improve conversion rates, and grow and develop our brands. These skills include:
▪ Search Engine Optimization
▪ Pay Per Click Advertising
▪ Web Design
▪ Lead Generation
Our successes with our own online properties were built around an understanding of the psychology of the consumer, the constantly changing nature of the web, and the power of branding. This is the type of experience that we put to work for you.
Reaching the Right Consumers
The major limitation of outbound marketing, traditional advertising, is that it is a “shotgun” approach. Most of the people who are hearing the message don’t have the problem you’re solving, and so most of your marketing budget is wasted by targeting consumers that aren’t interested in what you’re selling. We believe there is a better way.
We have found that the most effective marketing campaigns connect your unique message, in your unique voice to your target audience. We accomplish this by combining a well designed website and effective content strategy with search engine optimization, social media marketing, and outreach.June 2, 2014