According to ComScore, LinkedIn is the most popular social network in the US except for Facebook, with 43 million unique visitors. That’s 3 million more than Twitter. These numbers are encouraging, but does any of this necessarily mean that your … Continue reading
The Four Part Online Marketing Strategy: Part 2 – Reach
Last week we discussed reputation: the way you are perceived online. Today we’ll be talking about reach, your ability to influence consumers through the web. While a positive reputation is incredibly important, it is useless without influence. Consumers need to … Continue reading
Bing Starts Drama With Google On Valentine’s Day
Microsoft’s Bing is stirring up some drama this Valentine’s Day. According to a Bing survey, about one in ten relationships end on Valentine’s Day, and 85 percent of people cite trustworthiness as the most important quality in a mate. And … Continue reading
The Four Part Online Marketing Strategy: Part 1 – Reputation
Over the next four weeks we’ll be covering a comprehensive online marketing strategy revolving around four cornerstones: reputation, reach, resell, and referral. We’ll be covering how to grow and retain your customer base in order to solidify your position as … Continue reading
An Introduction to Foursquare Marketing
With nearly 30 million people using the platform, Foursquare has dominated the local mobile experience. While Yelp, Google, and Apple all play a crucial role in the way modern consumers find local businesses, Foursquare is the only one that has … Continue reading
Local Social Marketing for Small Businesses
Over the past couple weeks, we’ve been revisiting some of the basics of local SEO and inbound marketing. We’d like to continue in that vein with a discussion of everybody’s favorite destination on the web: social media. Social networks connect … Continue reading
Pay Per Click Advertising for Local Businesses
Imagine if you only had to pay for the phone book owners who actually looked up your number and gave you a call, or the newspaper readers who saw your classified ad and walked through the front door. Online advertisements … Continue reading
Inbound Marketing for Local Businesses
According to a study by Harris Interactive, nearly 70 percent of adults rarely or never use the phone book. In 2011, a study conducted by Burke found that most people under the age of 55 used search engines more often … Continue reading
Using Display Ads to Build Links
SEOs are often at odds with PPC marketers and the like. We hate spending money on traffic that will disappear as soon as we stop opening our pockets. But, as mainstream branding advertisers are well aware, it is possible to … Continue reading
Pulling Users Below the Fold
A call-to-action above the fold does better than one below. This is not a secret to marketers. But sometimes users need more information before they will buy. Sometimes they aren’t ready to buy at all, and need to be converted … Continue reading