Facebook contests are nothing new, and it takes a bit of creativity and a unique approach to stand out from your competitors. It’s also important to remember, as we said last week, that [...]
This month, Google made a significant update to its Panda algorithm, an algorithm that is designed to target low quality content. In the past, the algorithm was updated once or twice a month as [...]
More and more frequently, your customers are finding you on their smartphones, and taking driving directions from them as well. As local digital marketers, we think it’s important to ask [...]
According to Technorati’s 2013 Digital Influence Report, blogs have more influence over consumers than social networks. This may fly in the face of a growing number of “social media [...]
The vast majority of businesses have fully embraced the potential of the internet as a channel for new customers, and customer retention, and a smaller majority have come around to social media [...]
Over the past several weeks, we’ve talked about the life cycle of online marketing. You need a solid reputation to build trust with your consumers, and reach in order to influence them. You [...]
Twitter recently updated its API to assign value to tweets. The update is intended for developers, so that future apps will be able to more easily identify which tweets are most important. The [...]
It happens all the time. A customer finds a business online, buys their product, likes it, and never buys from them again. It’s not because they didn’t like the brand and it’s [...]
