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Producing Facebook Posts That Actually Work Marketers who have invested any time in Facebook know that it can under perform quite spectacularly when you don’t know what you’re doing. Conversion [...]

You Only Need to Get One Thing Right Management, marketing, and business are prone to clutter. It’s so tempting to jump on the next trend, to embrace the newest tactic. But the truth is, in [...]

Using Twitter to Actually Make Money Everybody knows that Twitter is one of the biggest social networks out there, and that it can be a good place to boost brand impressions and build up an [...]

What Improv Can Teach Us About Business There is a rule in the realm of theater called improv, where the performances are made up on the fly. It goes something like this: “say ‘yes’ to [...]

Why You Need a Google+ Local Strategy Some of you might have recently heard that the Google+ Local app for iPhone is being retired because almost nobody was using it. This might leave some of you [...]

Processes Matter More than Goals If there’s one ubiquitous think all managers agree on, it’s that you need to set goals in order to get where you want to go. Well, today I’m going to get a bit [...]

When it Comes to Yelp, Customer Service is King Short of Google+ and Google search, almost nothing on the web affects small business more than Yelp. The local search site gets around 100 million [...]

Why Incentives Are a Double Edged Sword When business is growing stagnant, competitors are pulling ahead, and the future looks dire, things need to change. And most people immediately respond [...]

Pinterest, Fancy, Wanelo, Where to Start? Ever since an online pin board called Pinterest took over the web just about overnight, the web has started to look a bit different. Blogs, eCommerce [...]