When it comes to creating a successful digital content strategy, it’s important to remember that it’s all interrelated. What you put on your website should correspond with what you post in social media, what you put out in print communications, how [...]

Are you still on the fence about content marketing? Sure, you can do a direct mail push or hire some call center to blast folks with phone calls during their dinner hour. But today that’s not an effective way to market your business. The key is to [...]

Influencer marketing…are you doing it? If not, then maybe now is the time to explore the possibilities to boost sales and build a larger brand by tapping into key influencers. What is an influencer? It’s someone who has the ability to recommend your [...]

With all the things you have to think about running a business, your internet reputation is probably not high on the list. You may have personal and business Facebook pages, a LinkedIn profile, and perhaps Twitter, Instragram, Pinterest and Google+ [...]

Whether you run an e-commerce business or simply have a Facebook, Twitter and YouTube accounts for your company, a vital part of managing your professional – and personal – reputation is to closely monitor people’s comments. You may think, “Oh, [...]

Although social media has been around for a long time now, it’s an every-changing platform that’s not always easy to master. Some business owners are social media savvy, but the majority of people learn bad habits early on and continue to commit the [...]