Whether it is Angie’s List, the BBB, Yelp,or Google +, companies depend on reviews to build customer confidence and build their brand awareness. Anytime you do an online search, you’ll see a set number of stars come up with the search results. Five [...]
Is Pinterest right for your business? Perhaps. To date, about 500,000 businesses are on Pinterest and those participating have realized approximately 67% growth in web traffic referrals as of November 2013. If you’re not familiar with it, Pinterest [...]
Marketing to Millennials – better known as Gen Y – takes a different approach from what you’ve probably done in the past with other types of customers. This group grew up with the Internet – a Pew Research Center study found that 93% of those 18-29 [...]
As a business, your brand is everything. Taking advantage of the many benefits of social media can help boost your company’s profile. Take a look at what these leaders in their industries have done to increase their social media presence. [...]
Hummingbird – named for its super-fast speed in returning better results – is the newest Google algorithm to join the search engine arena. While Google regularly updates its algorithms hundreds of times a year (and sometimes even more than once a [...]
In 2013, you may have taken some important steps toward building your company’s online presence – developing a digital marketing strategy, revamping your website, becoming active on social media, or starting a blog. And you probably know more about [...]
