A product isn’t appealing to consumers because it is “better” than the alternatives on the market. A consumer chooses a product because it’s better for them. This may sound like a [...]
Ernest Hemingway is known to have said “The best way to find out if you can trust somebody is to trust them.” When it comes to a dental website, what’s the best way to get people to know [...]
Many years ago there used to be this TV ad for a major appliance company. It featured this lonely, sweet-faced guy in a uniform. He was always sitting around his repair shop with nothing to do. [...]
