Learn From These 3 top Online Holiday Campaigns
The holiday season – like the Super Bowl – is always a prime time for companies to showcase their most creative advertising campaigns. And each year, they take their online interactive advertising to the next level. Following are some of the most interesting campaigns of the 2013 holiday season.
Who doesn’t love the ugly Christmas sweater? Take a look in your closet and you may even own one or two courtesy of Grandma Mabel. Following the tried-and-true concept of digital marketing to keep your users as engage with your content as possible, Coke Zero created the Ugly Christmas Sweater Generator.
For two fun weeks in November 2013, countless people – and their — sweaters battled to achieve immortality. Only 100 sweaters won the coveted title of “unique” holiday sweater and were inducted into Coke Zero’s Hall of Fame.
The campaign was quite simple: people interested in making a custom virtual holiday sweater simply had to go to Coke Zero’s website to create a one-of-a-kind sweater with all the trimmings. Choices included style (even a sweater vest!), color, pattern and assorted graphics such as a Santa T-Rex, cats and dogs, a cactus and a dreidel. Users were then able vote for their favorites. Even better to build customer loyalty, Coke Zero took the top 100 sweaters and had them made up to send to the winners to wear next holiday season.
As much fun as it was for participants, the Sweater Generator was an interactive experience that customers wanted to share with their entire social media networks so they could get the votes to win.
Interactive sites bring in a lot of traffic. While your business may not have the resources to create a campaign on the scale of Coca-Cola, take some time in 2014 to think about what’s possible this year and work with your digital marketing agency to craft a plan
Apple Holiday Commercial
It’s been nearly 30 years since Apple’s break-out advertising campaign, “1984,” set the world on fire. And the company has continued to innovate with both their products and their marketing campaigns. This online spot hits all the demographics – from the Millennials to the Baby Boomers. And it touches a sentimental spot in even the Grinchiest of hearts.
The takeaway: knowing your brand. Apple is recognized for being people-focused, easy-to-use technology, on the cutting edge. Your business may be about something completely different – manufacturing, legal, plumbing, personal training, or dry cleaning. Whatever your business, it all comes down to your customer and how you tap into their needs. This Apple campaign once again scores a winner.
Topshop Pinterest Contest
We’ve covered the benefits of using Pinterest in your social media mix. Many brands conduct social media contests – the “like us on Facebook and enter to win!” Clothing retailer Topshop took this concept one step farther.
The premise was that visitors, following the #DearTopshop hashtag, could win a variety of prizes by pinning Topshop items to their Pinerest boards. This works effectively with retailers to build online, in-store and social media traffic.
If you’re a paint store, have customers pin certain colors (perhaps mixing co-op advertising with a paint manufacturer), design room schemes and other decorating ideas to win a prize. Or perhaps a sporting goods store could encourage pins on the various ways to stay active, while a restaurant could run a contest to suggest a new menu item – with associated photos and recipes.
Taking a creative approach to your marketing – whether it’s weekly, quarterly or seasonally – is a great way to enhance your digital marketing strategy. Contact us to see how we can help you develop results-drive, unique digital campaigns.
Original Source: https://www.localsurgemedia.com/content-development/learn-3-top-online-holiday-campaigns