Why Blogs Are Vital to Your Website
It all started out in the 90’s, but since then websites with blogs have seen an increase in visits.
A couple of things to remember are that regularly updated blogs for small-to-medium sized companies can give you a ton of information:
- Have they found your site because of the information you provide? It could be a metric that helps you determine whether they’ve dropped by before. It will also steer them back to you when they have questions.
- How long are they spending on you site? The more time the better. It translates into sales or visits to your brick-and-mortar store. You’re building a brand.
- What do they actually care about? This is vital for marketing. It tells you what the visitors are actually interested in.
How About Some Facts?
This comes to us from Blogging.org. One important thing to notice is the “business blogging” statistic:
And if you were to dig deeper you could find out where your visitors are coming from. If you do it right, you can actually find out who they are as well. Important when you’re targeting email to specific clients who are ready to buy, what they’ll buy, how to present products and how to drive sales for specific items or services you sell.
What Else Do Blogs Do?
Let’s make it simple. Blogs are more than a way to keep your business from looking static — dead. Gape at some of these other advantages:
- It helps you build links to other symbiotic websites. Quality links help put you at the top of the list in search engines.
- Blogs turn your business into something human rather than a nameless, faceless business. You are giving your company a personality.
- You become an authority on your products. When a potential customer reads your blog, you become a resource, an expert.
- Not every customer knows what they want or what they need. Your blog turns them onto other things that you sell, services you provide and demonstrates you’re not some summer intern who hasn’t the foggiest idea what the customer wants, needs or would like. Good marketing targets well-educated customers. The sweet thing is that you can put suggestions in a blog post that remotely relates to what your buyers are looking for.
- God forbid something goes wrong, but if it does you have a vehicle to “spin” how proactive you are to the negative issue.
- Obviously, you want to promote your services and products. A well-maintained blog gives you a way to self-promote without looking like an intrusive ad.
- Finally, your online biz is just as important as your brick-and-mortar structure. Through the use of blogs, you’re filling the “search engine hole” that relates specifically to your business. As the kids used to say, “The more the merrier.”
Never Ignore Fresh Content
A good design will drive clients to your website. But if it hasn’t been updated since the ’90’s, you’re old hat. A regularly refreshed blog with great, personality-driven, easy-to-understand info lures people to your site.
And the longer they hang around, the more likely they are to not just become customers. They will become future employees by recommending your services or products. Whatever they say, word-of-mouth isn’t dead.
Original Source: https://www.localsurgemedia.com/content-development/why-blogs-are-vital-to-your-website/