7 Smart Ways to Build Customer Reviews
Whether it is Angie’s List, the BBB, Yelp,or Google +, companies depend on reviews to build customer confidence and build their brand awareness. Anytime you do an online search, you’ll see a set number of stars come up with the search results. Five stars…you will probably click to learn more; if there are two stars, chances are you’ll pass. So how do you get these all-important reviews for your site? Here are 7 key ways to achieve reviewer success.
Reviews are important to your business, but no one wants to jump through hoops to give you one. Whenever you communicate with customers – through an email, providing them with a QR code or an invitation to “like” you on Facebook – that’s a vehicle to ask for a review. Always remember to put direct links to your reviews in emails as well.
2) Go the extra step to make reviewing easy
Include a way to give feedback on your website, ask about suggestions for a new service or feature, or direct customers to a review site such as Yelp. People will most likely deliver positive reviews when you make it simple for them.
3) Mix it up
Don’t just have a presence on one review site – gain a presence everywhere your customers frequent online. Ask your customers to leave a comment on whatever sites they visit.
4) Be yourself
There’s no need to feel you must solicit reviews if that’s not your style. However, it’s a reality about doing business today and maximizing your online presence. During the day, either you or your staff can bring reviewing up by saying that you’d appreciate customer opinions. It’s not a hard sell. Just say, “I appreciate your opinions about the business. If you can share your experience with others, that would be terrific.”
5) Know who you’re talking to
When you’re talking to Baby Boomers vs. Millennials, it’s a different conversation. Millennials live in an online world; Baby Boomers may be more hesitant to share information on the web. Let customers understand how you will use their reviews and that you will not share their personal information.
6) Take to multimedia
Online written reviews are great. Why not take it to the next level with video testimonials from customers? You can post these to your web site, as well as You Tube and Facebook. Approach your top customers and ask if you can briefly film them for a short testimonial. We’re sure they’ll agree.
7) Respond to negative reviews
You can please everyone all of the time. At some point, you’ll receive a few negative reviews. This won’t seriously hurt your business, but how you respond could have the potential to damage your image. The reviewer may have some valid points. So take the time to consider what he or she had to say and politely address the reviews. This is an opportunity to turn a negative experience into a positive one.
There’s no real secret to gaining top reviews from clients and customers – just keep providing quality products and exceptional customer service and the reviews will multiply. Contact us to help you build your reviews.
Image Source: http://www.business.pitt.edu/katz/
Original Source: https://www.localsurgemedia.com/google/7-smart-ways-build-customer-reviews