Got Dirty Laundry? The Internet Knows About It!

Got Dirty Laundry? The Internet Knows About It!

With all the things you have to think about running a business, your internet reputation is probably not high on the list. You may have personal and business Facebook pages, a LinkedIn profile, and perhaps Twitter, Instragram, Pinterest and Google+ accounts. All of which make you vulnerable to personal and professional attacks online!

Of course, you need to be aware of what you post about yourself and your company. However, negative reviews, relatively benign comments from friends about that weekend in Vegas or a deliberate attempt to bring down your reputation can have a lasting effect when aired on the internet.

This is what created a whole new aspect of digital marketing – reputation management. It’s something everyone should look into, whether you’re a mom-and-pop business or a Fortune 500 company. Here’s a brief look at the pro’s and con’s of reputation management.

1. It can help deflect the negative

Whether it’s a review on Yelp or Angie’s List, a divorce turned nasty or a professional snafu, if someone wants to find dirt on you, they will. Incorporating reputation management tactics can bring the more positive aspects to the front of a search. Reputation management incorporates a number of strategic means to build up your personal and professional brand presence, while taking the focus off of the possibly negative impressions. Of course, there are no guarantees and you should never sign on for reputation management services that promise to obliterate all negative information.

2. It’s cost and time-effective to leave the work to the professionals

You’re terrific at what you do best – running your business. And unless your business is reputation management, outsource the work to those who do this every day. Experts in the field recommend having a thoughtful, well-curated LinkedIn profile and a professional sounding Twitter handle.

3. Other DIY tactics

The biggest thing reputation management experts recommend is to control the urge to over share. Photos of your puppy dressed up for Halloween, the kids’ first day at school and your vegetable garden are all very nice. But they don’t reflect a professional image. By all means, send these to your friends and family via Dropbox or email. And if you’re using Facebook for anything, be sure to familiarize yourself with the site’s privacy settings. Contribute to relevant online industry group discussions. Additionally, set up a Google alert for yourself so you know when you’re being discussed.

4. Know what to expect

Reputation management professionals are not miracle workers. If you’ve done something to seriously sully your reputation, they cannot erase that. What they can do is consult with you about your situation and provide honest guidance about how to negotiate your specific situation.

Today, reputation management is necessary for just about every individual and business to maintain a positive online presence. Contact us to find out how we can create a reputation management strategy to help protect yourself and your business.

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