9 E-Commerce Mistakes that Lose Customers
If you’re entering the e-commerce world, it’s a bit different from being a bricks-and-mortar retailer. You need to up your customer service, revamp your product descriptions and make it easy for people to do business with you. Following are nine ways to avoid the most common e-commerce mistakes.
- Making your site difficult to navigate. No matter what your business, keep things simple online. You want to have a home page, an about page, a products or services page and contact us.
- Not optimizing your site speed. Make sure your customers can load products to their carts quickly. If customers can’t get what they want and make a transaction immediately, they will move on to someone else.
- Ignoring browser options. Your site may work wonderfully on Safari or Google Chrome, but how does it look on Internet Explorer? Your customers may have upgraded to the latest version of a browser, or they still may be using outdated technology. It’s important to test how your overall site – especially your product and checkout pages – to see how they look on a variety of different browsers.
- Relying only on Google searches. Google algorithms frequently change. So it’s an e-commerce mistake to try to depend solely on organic Google searches. Instead, pursue other traffic avenues. A better solution is to spread your site’s traffic from a variety of sources: both organic and direct search, pay-per-click, social media, affiliates, blogs, advertising and email marketing.
- Offering the same products year-after-year. While your customers may have some top-selling favorites, you stand to lose business if you don’t regularly offer new choices. Think about new product categories and ways you can creatively introduce different items. For best results, update your homepage and category pages weekly, as well as checking for and fixing broken links. However, don’t forget to remove old promotions or products that are out of stock.
- Forgetting about mobile devices. Today, consumers are downloading apps and shopping on their smartphones, tablets and other mobile devices. If you don’t maximize your site for mobile users, you’re missing out on key sales opportunities. You may want to hire an outside company to help get your site mobile ready.
- Your shipping costs are too high. Shipping charges shouldn’t be more than 10% of the total price of an item. Charge any more, and customers may be tempted to shop somewhere else.
- Not paying attention to the competition. Don’t let your competition tempt your customers away with better merchandise, lower prices or tantalizing sales. Instead, monitor what your competitors are doing, check out their products and keep an eye on their pricing strategies. Then, adjust your business accordingly to remain competitive.
- Looking untrustworthy. These days, it’s worth the investment to create an attractive, easy-to-use, high-quality website. After all, you’re asking people to part with their hard-earned money, so you need to have an image that encourages confidence in your business.
By avoiding these nine costly e-commerce mistakes, you can continue to build customer satisfaction and increase your online sales. Contact us to see how we can help you with your online presence!
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Original Source: https://www.localsurgemedia.com/seo/9-e-commerce-mistakes-that-lose-customers