“Cheap” SEO is Expensive
Austin, Texas – https://www.localsurgemedia.com/
There’s no point in denying it: we all hate spending money. That’s why so many businesses will pay bargain bin prices for their search optimization. But if there’s one thing everybody hates more than spending money, it’s being cheated. And that’s why “cheap” SEO is almost always a bad idea.
Here are some of the things that you can expect from a bargain bin SEO service:
1. Buying Links – Bought links can produce a lot of search engine authority in a short period of time, but it can’t be expected to last. Sites that sell links tend to have lower quality standards, and will eventually be hit by a Panda-type algorithm change, or a direct penalty. In some cases this penalty may be passed on directly to you. If you’re lucky, you’ll just lose all the value of the link and your money will be wasted.
2. Directory Links – Submitting links to a large collection of link directories rarely produces any benefit. Most of the directories have already been labeled by Google, and the sudden accumulation of links doesn’t appear natural to the search engine’s algorithms. This “strategy” rarely pays off, even in the short term.
3. Article Spinning – This is when the same article is in some way altered by a computer program and then sent to a large number of article directories or sites that accept guest posts. The articles look very junky and are obviously not written by human beings. Only sites with very low standards accept these articles. These sites rarely have any search engine authority and tend to get demoted or penalized later on.
4. Automated Comments – Links from comments tend to be close to worthless, and the only way to get any benefit out of them is from an extremely large number of them, which can only be accomplished by sending out the same comment to a huge mass of sites with automated software. Most of these comments are ultimately deleted. The only remaining links come from sites that don’t moderate their comments, which tend to be low in quality and are ultimately penalized, demoted, or abandoned.
5. Overnight Social Following – Any time you pay to get a large number of followers on social media in a short period of time, you can expect to get followed by fake profiles. Visit any of these profiles and you will see a user who does nothing but “like” Facebook fan pages and clearly isn’t human. This activity does nothing for your search engine results, and clearly does nothing for brand recognition or engagement. It can also end with your social account banned.
How can you tell if an SEO company is going to cheat you? This isn’t an exhaustive list, but:
1. If they have template prices for a specific number of links, followers, or position in the search results, especially within a certain period of time. There’s nothing inherently wrong with a pricing plan, but there’s no way to guarantee any of the above if it’s being done legitimately. Just as importantly, these numbers by themselves are meaningless.
2. If they aren’t open about their methods. You don’t want your SEO company to be a black box. If they have secret “sources,” they are most likely building a link pyramid that is doomed to fail.
3. If they can’t adapt to your needs. Search engine authority is important, but it’s not always your business’s top priority, and an SEO should understand that. They should be willing to work with you on the “bigger picture.”
Have you ever been burned by bad SEO? How else can you avoid wasting your money on a bad campaign?