Don’t Get Fooled by Cheap SEO

Don’t Get Fooled by Cheap SEO

What’s that old phrase? “Fool me once, shame on you; fool me twice, shame on me.” Or as Texas native and former President George Bush put it, “There’s an old saying in Tennessee — I know it’s in Texas, probably in Tennessee — that says, fool me once, shame on — shame on you. Fool me — you can’t get fooled again.” Didn’t know that W. was such a big Who fan.


Defining Terms

You’ve got a website. But it’s growing cobwebs. No one is coming to check you out. You ask around until you get to some geeky kid that works in shipping. He rattles-off a bunch of nonsense, but then he utters the acronym “SEO.” You ask what that means. He looks at you like you just landed on the planet from Uranus. “It means Search Engine Optimization,” he smirks, turning to tape-up another box.

Let’s trip over to Wikipedia to get the definition of SEO:

“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.”

There are many companies that promise that they’re SEO experts. Some are legit, like us, Local Surge Media. Most are fumbling around in the dark recesses of the Internet.

Cheap SEO Does Dumb Things

Gander at what common, bargain basement SEO companies do. Local Surge Media, incidentally, knows better.

  • Good SEO ain’t cheap.
    Some businesses think they can handle it in house. They figure the IT guys and gals know everything. And they’ve got time on their hands. Shouldn’t take more than a couple of hours a week. Wrong. So they look for some cheap outfit that promises you the moon, but instead gives you a bag of sand. You sign a contract then you hear from the cheapies every couple of months. Don’t be an April Fool all year long.
  • Cheapos treat social media as ad space.
    Using any of the holy trinity of social media sites like LinkedIn, Facebook and Twitter, your Brand X SEO treats your contacts as if the sociable’s are a big worldwide billboard. Epic fail. It’s called social media for a reason. If your cheap SEO company doesn’t use your social profiles to take-on a customer service issue, get into conversations with your target and share content that promotes (NOT ADVERTISES) what you sell. Again, welcome to the land in the sky called Cheapness.
  • Your blog hasn’t seen an update in 8-months.
    This is something that the SEO is in charge of. Keeping things fresh. Causing stickiness. New content equals repeat visits. Not being done? Time to do a search yourself to find someone who actually works for you every day.
  • Sure, you’d like to be at the top of a Yahoo or Google or Bing search, but …
    These guides and directories are changing the way they catalog stuff every day. The better engines are moving more-and-more toward personalization. While rank is important in the results, cheaperinos only have that one egg in the SEO’s basket.
  • Getting your link on another site is a mixed bag.
    If it’s a respected site, hell yes. You want a link. If the crappy SEO people you hired are spilling your Internet address everywhere, there’s a good possibility that 80% are spam sites. You’re known by the company you keep. A bad SEO company, taking this shotgun approach, may actually get you in trouble with the search engines and the humans who run them. Go for class and don’t set-up a satellite office in a landfill.

You’ve now been fooled once. The question now is: Will you allow yourself to get fooled again?

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