Twitter’s New Product Cards, Ad Center, and Line Breaks

Twitter’s New Product Cards, Ad Center, and Line Breaks

Twitter has released several new tools for businesses to take advantage of over the past month, among them several opportunities to boost sales and grow your reach. We think any business interested in marketing its products or services can benefit from social media, and these changes can do a lot for small businesses in particular. Let’s take a look:


Twitter’s Updated Ads Center

The ads center has been improved with some spectacular analytics data that marketers will just love to jump on. Here are a few of the changes:

Measure Earned Reach – Previously, Twitter’s analytics only let you know about engagements that you paid for, but the new system lets you know about reach that you earned as well.

Granular targeting – Twitter’s ad targeting is getting more granular. You’ll know just how much geography plays a part in the success of you Austin campaigns, and you can target by device, location, gender, and interest as well. With specific targeting and feedback on how each segment is responding, you’ll have a lot more data to work with, but way more opportunities to optimize.

New targeting options – We’re really happy with a second set of targeting options that Twitter released soon after the first. For example you can now promote tweets directly to users similar to ones that follow one of your competitors, and you can pick from one of 350 interest categories to target psycho-graphics, not just demographics.

Advanced interface – This offers some seriously useful, if confusing, analytics on content, and it’s available for free. Some of this data could be overkill for people inexperienced with marketing, however.

A Few Other Changes

On top of the new ad center, Twitter has given marketers some other seriously helpful changes:

Put line breaks in tweets – A simple line break might not sound like much, but it’s a great way to draw attention to a single line in a tweet. Line breaks can also make a tweet take up more space on the screen so that they stand out more. Be aware, though, that the line breaks don’t show up in most third party apps or in embedded tweets.

New twitter cards – When twitter cards were first introduced, it made a big difference by allowing you to tweet summaries, photos, and videos directly to twitter, with no intervening link. This can work wonders for click through rate and attention. The new twitter cards expand on this by allowing you to advertise your mobile phone app, a product with an image and description, or a gallery with several photos. This is a huge improvement that will make twitter far more useful as a sharing platform.

Mobile app deep linking – This is another serious change that marketers should get excited about. If the user has your app installed, they can click an “Open in app” link that will send them to a resource on your app. If they don’t have the app, the link will take them to the install page. – This change is a bit less exciting to marketers and businesses that are working with marketers, but it should be helpful for newcomers to social media marketing. This is a content resource for businesses to learn about marketing on their platform.

These represent some pretty serious changes, especially when you put them all together. With Facebook also loosening its restrictions on calls to action, the future is starting to look very rosy for internet marketers with some social media knowledge.

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